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David Fayemi — Senior Product Designer

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UK based Senior Product Designer specializing in fintech & design systems. At LemFi I help build credit products that include the people the system was never built for.

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HI, I'M DAVID FAYEMI

I'm a senior product designer who builds financial products for people the system was never built for. I care about making them feel clear, trustworthy, and accessible to communities mainstream finance overlooks.

Fintech is where I've spent most of my career: remittance, credit, lending, and banking for markets where trust and clarity matter most.

At LemFi I lead design for the credit suite and our next-gen design system, including extending our tooling into AI workflows so teams ship on-brand work faster.

I also host The BluePrint Series, published Road Guide to Design Systems, and mentor designers through communities like Roadtrip and HNG.
Places i've worked OVER THE YEARS
2023 — Present
LemFi
Senior Product Designer, Credit
2023 — 2024
Rayna UI
Design System Lead
2021 — 2023
Zazuu
Senior Product Designer
2022
Renmoney
Senior Product Designer · Contract
2021
Backdrop
Product Designer
2020 — 2021
SBSC
Product Designer
2018
Hotels.ng
UI Designer
HERE'S WHAT I BRING TO THE TABLE
01Product Design
02Design Leadership
03Design Systems
04UX Research
05Prototyping
06Accessibility (WCAG)
IMPACT I've mAde BEYOND WORK
Host, The BluePrint Series • podcast on design systems
2024
2024
Co-authored, Start • book on product management
2024
Awarded, Product Designer of the Year • No-Code Tech Summit
2023
Co-built, Rayna UI • open-source design system
2023
Co-founded, Batch • motion design community
2023
Co-founded, Workbuddy • productivity journal for creatives
2023
Mentor, Roadtrip • design community
2022
Mentored, HNG Internship
2019 — 2021
Awarded, Most Outstanding Technical Competence in ICT Invention, Development & Creativity • McPherson University
2019
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Here are 10 fun facts about me that you should know. ✦ This fun fact section was added only because my fiancee would be happy about it. ✦ I believe One Piece is the greatest anime ever made, and I am ready to defend this peacefully. ✦ I have a soft spot for Kit Kats. No further questions. ✦ I play chess and Call of Duty: Mobile, which means I enjoy peace and stress at the same time. ✦ I design with the brightness turned all the way up. My eyes have accepted their fate. ✦ Birds creep me out. I do not have an explanation for this. ✦ I have a strangely good sense of direction. I may not know why, but I usually know where. ✦ I founded Aether Esports, a Call of Duty: Mobile organisation in Nigeria. Top T2 team in Africa. ✦ Hamilton got me into musicals, and I have not looked back since. ✦ I prefer to chew my aspirin first before swallowing. Placebo effect that it works faster. We listen but we don't judge. ✦
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Let’s talk.
David Fayemi